Here's who we are

Snoring Isn't Sexy was founded by Dr. Larry Barsh, a retired dentist, who found that the conventional way of marketing dental sleep medicine practices just didn't work. Dozens of dental practice and dental laboratory web sites and three books on web site development later (Dental Web Sites That Work, Make It Easy for Me and Wake Up Your Practice with Sleepy Patients) Snoring Isn't Sexy has expanded its capabilities and team so that it can manage all the marketing needs of a dental sleep medicine practice.

Dr. Barsh has been working the field of dental sleep medicine since 1991.

Our team now consists of designers, coders and server technicians who can handle from the simplest to most complex web site development as well as television camera people and director, radio and television advertising experts and image consultants. Snoring Isn't Sexy has the capability to develop and manage all aspects of promoting a dental sleep medicine practice.

Dr. Larry Barsh

Education:

Boston University
Harvard School of Dental Medicine
Oral Surgery, Massachusetts General Hospital
Licensure:

Massachusetts License No. 9515 (retired)
New York License No. 046269-1 (retired)
Academic Appointments :

Former Assistant Clinical Professor in Operative Dentistry Harvard School of Dental Medicine
Former Assistant Clinical Professor in Oral Diagnosis and Radiology Harvard School of Dental Medicine
MEMBERSHIPS (at one time or another):

American Dental Association
Massachusetts Dental Association
Metropolitan District Dental Society
Fellow, International College of Dentists
American Academy of Cosmetic Dentistry
Academy of Osseointegration
International Academy of Oral Medicine and Toxicology
Academy for Sports Dentistry
American Academy of Dental Sleep Medicine
American Sleep Disorders Society
Massachusetts Society of Sleep Breathing Disorders
American Sleep Apnea Association
Academy of General Dentistry
OKU
Offices and Committee Assignments in Porfessional Societies:

1975 - 1976 Harvard Dental Alumni Association, President Elect
1976 - 1977 Harvard Dental Alumni Association, President
1975 - 1976 Omicron Kappa Upsilon, Vice President
1976 - 1977 Omicron Kappa Upsilon, President Elect
1977 - 1978 Omicron Kappa Upsilon , President 1978
1979 Chairman, Art and Hobby Section, Yankee Dental Congress
1978 - 1979 Sub-chairman, Council on Dental Education Massachusetts Dental Society
1979 - 1980 Chairman, Council on Dental Education Massachusetts Dental Society
1979 - 1980 Chairman, Scientific Program, Annual Session Massachusetts Dental Society
1981 Dental Practice Committee Massachusetts Dental Society
1986 - 1987 Board of Directors, International Academy of Oral Medicine and Toxicology
1986-1987 Chairman, Fellowship Committee, International Academy of Oral Medicine and Toxicology
January,1987 Presiding Chairman, Yankee Dental Congress October,
1987 -1992 Evaluator, Clinical Research Associates, Provo Utah
1991- 1997 Editor, SDDS Report
1991 - 1997 Executive Board, Sleep Disorders Dental Society
1994 - 1995 Scientific Program Chairman, Annual Meeting Sleep Disorders Dental Society Boston, MA, June 3-5, 1994 Nashville TN June 2-4,1995
1993 -1995 Board of Directors, American Sleep Apnea Associatio
1991- 1996 Dental Consultant, New England Independent Medical Exams
1994 -1996 Dental Consultant, The Physician's Network
1994- 1995 Program Chairman, Sleep Disorders Dental Society, Boston, Nashville
1995- 1996 President-Elect, Sleep Disorders Dental Society
1996- 1997 President, Sleep Disorders Dental Society
1997- Present Past-President, Sleep Disorders Dental Society
1998- 2000 Editorial Board, Medicine on the Net
2000- Present Editorial Board, Sleep and Breathing
Publications:

Molluscum Contagiosum of the Oral Mucosa ,Oral Medicine, Oral Surgery, and Oral Pathology 22:42-46, 1966
Pin Retained Amalgam Restorations. Journal of the Academy of General Dentistry 19: 5, September, 1971
Storage and Filing of Color Slides in the Dental Office Journal of the Academy of General Dentistry 20: 4, 24-25,July, 1972
Dental Treatment Planning for the Adult Patient W.B.Saunders Co., 1981 Barsh, Laurence I.
Silver/Mercury Dental Amalgam - Safe or Toxic? Res Ipsa Loquitor Journal of the Massachusetts Dental Society,Fall, 1985 Vol. 34, No.
Barsh, Laurence I. Dental Treatment Planning for the Adult Patient:Osseointegrated Dental Implants Journal of the Massachusetts Dental Society, Winter,1988 Vol. 37, No. 1, pp 23-33
Barsh, Laurence I. Edentulism, Dental Implants and the Facial Plastic Surgeon The American Journal of Cosmetic Surgery, September, 1988 Vol. 5, No. 3, pp 211-217
Barsh, Laurence I. Dental Implants: Solving the Problems of Edentulism Aging Network News, January 1989 Volume V, Number 9, p1
Barsh, Laurence I. Dental Implants Aid Victims of Oral Injury Lawyer's Weekly, June 12, 1989 Vol. 17, No. 38 Attorney's Guide to Expert Witnesses, p 6
Barsh, Laurence I. Dental Trauma: The Hidden Injury Lawyers Monthly: Guide to Experts December, 1989
The Dental Art Can Remedy the Ill, Restore Her Hopes and Make Her Lovely Still" The American Journal of Cosmetic Surgery, Vol. 7, No. 1, 1990
The Dentist's Role in the Diagnosis and Treatment of Sleep Disordered Breathing" Louisiana State Dental Association Journal Winter, 1994
Barsh, Laurence I. Dentistry's Role in Recognition and Treatment of Snoring and Sleep Apnea Compendium, Volume 17(5) 490-500 May 1996
Barsh, Laurence I. The dentist's role in diagnosis and therapy Journal of New Jersey Dental Association Volume 68, (3) 37-38, 80 , Summer 1997
* Dentistry's Role in the Recognition and Treatment of Sleep-Breathing Disorders: The need for cooperation with the Medical Community California Dental Association Journal Vol. 26 (8) 591-598, Aug. 1998
Ask the Dentist A2Zzzzzz, Newsletter of the Association of Polysomnographic Technologists Volume 6 (3) Fall 1998
Resistance is Futile The Advertising Dentist Volume 1(3) 6, September 1998
Dentistry's Role in Sleep-Breathing Disorders The Farran Report October 1998
Web based medical marketing, five easy pieces Medicine on the Net Vol. 4 (11) 9-10, November 1998
Dental Web Sites that Work Dental Economics December 1998 82-85,106
Dental Web Sites that Work The Farran Report February, 1999
Clinician's Comments: Providing therapy for snoring and sleep apnea Part 1 and Part 2, Dental Products Report February, March 1999
The Origin of Pharyngeal Obstruction during Sleep Sleep and Breathing Vol 3, No. 1
Dental Web Sites That Work: A practical guide to the design and development of dental practice web sites that will increase new patient flow, ensure current patient loyalty and ADD TO YOUR BOTTOM LINE, 2004
Make It Easy For Me: A guide to dental web site usability, 2004
Web Sites for Sleep Practices November 2004
Wake Up Your Practice with Sleepy Patients, 2005
Lectures:

Dr. Barsh has lectured nationally and internationally on dental treatment planning, dental photography, restorative dentistry, cosmetic dentistry, dental implantology and dental sleep medicine.

Miscellaneous:

Dr. Barsh has also appeared on numerous radio and televsion shows, hosted his own radio show on WBZ Radio in Boston, and freelance photographer for the Boston Globe, Court Tv and the Jane Pauley Show. His photographs have been published in People, Variety, Rolling Stone and Star.

Emily Barsh

FOUNDER: BARSH Creative & Consulting

SERVICES

Consulting: Marketing, Asset Leveraging, Copy Writing and Editing
Publicity: Press Releases, Resumes, Bios
Television Writing & Producing: News, Talk, Lifestyle
Television Development: Talent (coaching and representation), Format, Content
CLIENTS

Generations of Health, New York, NY: copywriting, marketing consultation
Little Baby Face Foundation & The Office of Dr. Thomas Romo, III, New York: publicity
Snoringisntsexy.com, New York, NY: publicity
Flag Day Productions documentary house, Boston, MA: sales, marketing, consulting (Spring 2008)
ArtCenter/South Florida, Miami - non-profit organization: press and publicity (2007)
TELEVISION

MSNBC - June 2008 to present
Writer/Producer, "Countdown with Keith Olbermann"
COURT TV NETWORKS - October 1999 to July 2007
Senior Vice President, News & Talent Development
Vice President, Talent & Feature Programs
Executive Producer, "Catherine Crier Live" & Director, Talent Development
As SVP and VP:
Recruit/hire on-air and production talent: Anita Hill, Joan Rivers, Star Jones, Diane Dimond, Kimberly Guilfoyle, John Gotti Attorney & TV judge Bruce Cutler, Eddie Hayes, Alan Dershowitz, Kenneth Starr
Create editorial programming features
Partner with Ad Sales and Marketing in developing initiatives for linear, online and mobile platforms
Develop strategies to attract press coverage and enhance marketing opportunities
Oversee network's priority talk shows, its magazine format entertainment show, and a "morning drive" radio program on Sirius satellite
As Executive Producer:
Develop, oversee, and execute long-term editorial plan for live, daily news-based talk show
Cultivate relationships with high-profile lawyers to secure "exclusives" with clients, e.g. OJ Simpson on the 10-year anniversary of the murders
Line producing in live, breaking-news environment
Hire, manage, motivate, mentor ranking and entry-level production staff
Distinctions:
2004 Gracie Allen Award "Catherine Crier Live" - Best Talk Show
2005 Gracie Allen Award "Nancy Grace Investigates" - Best Interview
2005 Telly Award Finalist "Nancy Grace Live" - "In Laci's Footsteps" series
CTAMU 2005 - Harvard Business School for the cable industry - program completion
CNBC NETWORK
July 1998 to August 1999 Senior Producer, "Upfront Tonight" hosted by Geraldo Rivera and Diane Dimond
MSNBC NETWORK
August 1997 to June 1998 Producer, "The Big Show with Keith Olbermann" & "Internight with John Gibson"
INVESTIGATIVE NEWS GROUP/TRIBUNE -
July 1996 to June 1997 Producer, "The Geraldo Rivera Show"
CNBC NETWORK
April 1995 to June 1996 Producer, "Rivera Live" hosted by Geraldo Rivera
KING WORLD ENTERTAINMENT
December 1994 to March 1995 Producer, daytime talk show "Rolonda"
CBS ENTERTAINMENT
July 1994 to November 1994 Associate Producer, "The Montel Williams Show"
WARNER BROTHERS/TELEPICTURES
January 1994 to June 1995 Associate Producer, "The Jane Whitney Show"
WBZ RADIO, BOSTON
October 1988 to December 1993 Account Executive, Ad Sales Program Manager
NBC SPORTS SEOUL OLYMPICS
September 1988 Co-producer, "Olympic Boxing Highlights Home Video" Videotape Production Coordinator, Boxing Venue
WBZ-TV
January 1986 to August 1988 Various production positions: technical and editorial

Many of your colleagues have already become a part of the fastest growing, most effective dental sleep medicine referral service.

Here are just a few comments from our members.

"Snoring Isn't Sexy is one of my best referral sources for recruiting new patients to my dental sleep medicine practice. The web site is the most comprehensive and easy to use and the support from Larry and the other members is extraordinary."
Todd Morgan, DMD

"As a new practitioner of Dental Sleep Medicine, I was thrilled to find such a complete package to begin marketing my services. Collaborative marketing with my dental peers in dental sleep medicine truly feels like we are in this together."
Don Crow, DDS

"Snoring Isn't Sexy has been a great adjunct to the success of our sleep practice. The ability to reach patients on the Internet via this informative site has increased our referral base and added a valuable resource tool for our patients."
Neal Seltzer, DMD and Jeffrey S. Rein, DDS

"Larry Barsh has gone beyond excellence to help to promote Snoring Isn't Sexy, dental sleep medicine and the doctors on the Snoring Isn't Sexy team and our common cause."
Nancy Addy, DDS