So why Snoring Isn't Sexy rather than another company?

We believe we can accomplish more working together than we can as individual practices.

Unlike traditional, competitive marketing where one practice pits itself against others, Snoring Isn't Sexy employs a collaborative approach. Unlike veneers, tooth bleaching and even root canals where the public is fully aware that one visits a dentist to have these services, most of the public remains unaware of dentistry's involvement. Most articles that can be found about treatment modalties for snoring and sleep apnea never mention the role of oral appliances. In fact, even many physicians are unaware of what dentistry has accomplished in this field. We need to speak in a voice louder than a single practice. We need to speak out with one substantial voice.

Together we can make a difference!

With Snoring Isn't Sexy you have the choice of how, where and if to supplement your new media plan with elements of traditional media: radio, cable television, and print. You may not need to start a radio marketing campaign or any other advertising campaign at all; but if you do chose to develop a traditional marketing campaign, we provide all the tools you need to make that campaign successful from in-office posters and recall postcards to print ad slicks and radio and TV marketing campaigns.

By developing and extending the Snoring Isn't Sexy brand on the World Wide Web, we aim to increase the demand for the treatment you provide. In doing so, there will be an overall halo effect where the public and press will consider your Snoring Isn't Sexy web site as their full-service portal for information on snoring.

Unlike our competitors who market dental sleep medicine negatively, we emphasize the positive aspects of treating both snoring and sleep apnea and controlling the medical problems associated with each. As someone said about our competitor, "How would you like it if physicians set up a marketing program called 'I HATE ORAL APPLIANCES'?" Would you want to work with physicians who espoused that philosophy?

Snoring Isn't Sexy is not associated with any competitive individual private practice. Rather we stress the importance of our individual doctor members as providers of information to the public by creating totally editable and customizable web sites. We do not link back to any personal web sites and the principals have no conflict of interest because they are not in private practice. Our goal, as a company, is to provide YOUR practice with a constant flow of new, interested patients.

Snoring Isn't Sexy believes that to provide the best patient care all treatment options must be presented to patients and that selection of a treatment option must be the one that encourages the best care for that patient.

We chose not to limit our marketing efforts to the relatively small number of failed CPAP patients but rather to use our marketing efforts to educate the broad population of untreated, undiagnosed snorers.

Of the 20% of the population of the United States that has sleep apnea, only 10% have been diagnosed. Of that number, a percentage have been treated with CPAP and of those, some fail. While still a large number it is far smaller than the potential market of 45% of the total population of the world that snores!

Prospective patients need your help because you are one of the few practices that provide this therapy. You are one of the few dentists who have taken the time to study and learn how to provide oral appliance therapy properly.

People who suffer from snoring and sleep apnea are searching the Internet to find solutions for their problems. Patients who cannot tolerate their CPAP units will search the Internet to find alternatives to CPAP.

Many of these people will turn to sprays, useless and dangerous boil and bite appliances that make exaggerated claims. Many will also find providers who have not taken their education as seriously as you have.

We know many are uncomfortable with the name of the company. The phrase "Snoring Isn't Sexy" may not appeal to all but marketing health care MUST be aimed at the patient not at the doctor. The response we are getting to a simple, small Google AdWords advertisement proves the point.

Prospective patients require the help and guidance of well-educated, well-trained dentists like yourself who can provide the medical care they desperately need and deserve.